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A minimalist re-brand of the visual identity of pepsi if it was a luxury brand. A very important thing to remember while creating a luxury brand is that luxury branding requires a unique and compelling brand story. A story behind the product itself. About the founder, about how product was made and what makes it special. The story is 60% of luxury branding. 10% is the brand personality and 30% is the visial identity of the brand. What do you think about this rebrand? 🤔 #business #marketing #bra

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