We talk a lot about Ivey’s case method of learning, but what does it really mean? At Ivey, the case method is not about memorizing facts. It is about engaging deeply, listening actively, considering different perspectives, and making decisions under pressure. As Associate Professor of Marketing, Kirk Kristofferson, explains: “We learn together. My role as the faculty member is to facilitate the discussion. I can start the discussion, I can guide the discussion, I can ask some questions, but ulti