1960 Imperial LeBaron on Instagram: "DeSoto was once Chrysler’s bridge between Dodge and Chrysler — a brand born in 1928 and named after Spanish explorer Hernando de Soto. In its early years, DeSoto was a symbol of innovation and attainable luxury, quickly breaking sales records thanks to sleek design and advanced engineering. By the mid-1950s, under Virgil Exner’s Forward Look, DeSoto transformed from a conservative nameplate into one of the most daring brands on American roads. Sweeping fins,