Volkswagen is hoping to recreate the magic of the "Drivers Wanted" campaign by reimagining it for 2026 with a 30-second Super Bowl ad. The spot, “The Great Invitation: Drivers Wanted,” will run during the second half of Super Bowl 60 on NBC and Telemundo. “This campaign is about instilling confidence and optimism,” Rachael Zaluzec, senior vice-president of customer experience and brand marketing at Volkswagen of America, told ADWEEK in a statement. “By reimagining ‘Drivers Wanted’ for a new era,
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Volkswagen is hoping to recreate the magic of the "Drivers Wanted" campaign by reimagining it for 2026 with a 30-second Super Bowl ad. The spot, “The Great Invitation:
Adweek. . Volkswagen is hoping to recreate the magic of the "Drivers Wanted" campaign by reimagining it for 2026 with a 30-second Super Bowl ad. The spot, “The Great Invitation: Drivers Wanted,” will run during the second half of Super Bowl 60 on NBC and Telemundo. “This campaign is about instilling confidence and optimism,” Rachael ...
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