Marketing Pricing Analytics - The Gabor-Granger Method - Applications in Excel
6:34
YouTubeDr. Baker SDSU Marketing
Marketing Pricing Analytics - The Gabor-Granger Method - Applications in Excel
This brief video illustrates how the basic mechanics of a Gabor-Granger Pricing model is implemented in Excel. The case assumes some survey data was collected and we have a "intentions to purchase probability" translation available. This video does not cover how to determine the optimal price point from these estimates. Excel spreadsheets and ...
11.9K viewsApr 2, 2020
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