GEO Platform Shutdown: Reevaluating AI Search Strategy and Brand ...
Nov 7, 2025 · Benjamin Houy shuttered his Lorelight platform on November 3, 2025, declaring that most brands don't need specialized generative engine optimization (GEO) tools to track AI search visibility …
AI Search Is Stealing Your Traffic: 10 Fixes Every Brand Needs in 2026
Jan 5, 2026 · 63% of marketers reported prioritizing generative search optimization (GEO) in their 2024–25 content strategies. And LLM adoption and GEO strategies are now the norm due to stark …
GEO Platform Shutdown Sparks Industry Debate Over AI Search
Nov 3, 2025 · Benjamin Houy shut down Lorelight, a generative engine optimization (GEO) platform designed to track brand visibility in ChatGPT, Claude, and Perplexity, after concluding most brands …
How Brands Can Stay Visible in an AI-Driven Search World
May 9, 2025 · In the era of AI search, brands must adapt to stay visible and trusted. The emerging practice of Generative Engine Optimization (GEO) can help brands take control of how they are …
GEO Playbook for AI Search Visibility: How Brands Win in the Era of AI ...
A complete GEO playbook explaining how brands can achieve AI search visibility through topical authority, original insight, structured content, and trusted brand signals.
7 hard truths about measuring AI visibility and GEO performance
Jan 8, 2026 · The actual execution of optimization, the actions that lead to your brand being mentioned by an AI model, is done by humans, either your in-house SEO or GEO team, or an external agency …
Top 5 GEO Mistakes That Brands are Making (How To Fix Them) - addlly.ai
Oct 6, 2025 · Brands make critical GEO mistakes by treating AI optimization as traditional SEO, resulting in only 7% of AI responses citing brand websites directly. Common errors include keyword over …
GEO vs SEO: How AI Search Changes Marketing - tmcnet.com
Jan 7, 2026 · Search behavior no longer follows a single pattern. Users still rely on Google results, but they also ask questions in AI-powered tools that summarize answers instead of listing links. This shift …
Understanding GEO in the Age of AI Search: A 2025 Guide
Sep 6, 2025 · You need to focus on geo to keep your brand strong in the changing world of AI search. The future potential of geo gives you better visibility, more authority, and helps you adapt as search …
The Complete Guide to Generative Engine Optimization (GEO) for AI ...
That’s exactly where Generative Engine Optimization (GEO) comes in. This guide mythbusts the most persistent misconceptions about GEO for AI search visibility and replaces them with practical, …