SBJ Unpacks: World Cup final a marketer’s dream Wednesday, July 15, 2026 ...

After eight years of preparation, the 2026 World Cup has come to an end. More than 100 games were played. More than 6 million fans watched a match in person, with millions more attending fan festivals ...

Fox Sports is expanding its presence in thoroughbred racing as part of a multiyear deal between NYRA and Del Mar Thoroughbred Club starting in full in 2027. Fox Sports will become the exclusive home ...

DAZN will become the exclusive digital home of the MSG and Yes networks this fall, in a breakthrough announcement Wednesday ...

Can Flo spike? Progressive Insurance is becoming a sponsor of the Association of Pro Volleyball. Also: Hard Rock Bet enlists ...

Philadelphia 76ers F LeBron James’ new No. 23 jersey with the team broke Fanatics’ record for jersey sales in the first 48 ...

The PGA Tour announced Wednesday that The Sentry, which moved its sponsorship to the event at Torrey Pines in La Jolla, ...

F1 President Stefano Domenicali said that the 2026 season will end in Europe if the final two scheduled races in Qatar and ...

Advanced Image Robotics is deploying several of its AI-powered cameras to help MLS capture the action at Wednesday night's ...

Netflix is dishing out $200M for broadcast rights to next year’s FIFA Women’s World Cup, according to sources.

FIFA President Gianni Infantino called the plan to sell stakes in the World Cup a "proposal but 'not an obligation.'" ...

Athletes Unlimited Softball League saw viewership increases, rising merch sales and sellouts in its second season.