As Bigg Boss enters its 19th Hindi season, JioStar’s Mahesh Shetty outlines how the reality franchise keeps advertisers ...

Kerala’s harvest festival, Onam signals both cultural celebration and a sharp uptick in advertiser confidence this festive ...

In this article, Rupesh Kashyap of Fire & Waterr Consulting notes that culture-first branding or advertising goes deeper than ...

In this week’s ad spot, Apple showcases how the iPhone 16 Pro helps people with Parkinson’s continue capturing life’s moments ...

The updates focus on creative diversification, enhanced use of creators and Reels and expanded shopping features across ...

Excellent Publicity is an independent, AI-powered full-service advertising agency that delivers multi-channel campaigns ...

Trivedi will now oversee Marketing and Central Strategy. Since joining as CMO in 2023, she has driven brand growth and ...

Agencies that see AI only as an efficiency tool risk falling behind. Gopa Menon of Theblurr says, real winners are using it ...

Iyer is one of the initial team members, possibly the second employee after Pragya Misra, Public Policy and Partnerships Lead ...

As part of this report, findings showcased how the right platform, format, and creative, can drive substantial gains in brand ...

The move is followed by Dream11 facing a ban on its real-money gaming-based fantasy sports in India after Promotion and ...

Currently, outdoor advertising is levied with a GST rate of 18%, which, according to the complaint letter, IOAA considers ...