Gracenote, the content data business unit of Nielsen, has released a wealth of new findings on global consumer attitudes and behaviors relating to video streaming in its 2025 State of Play report. The ...

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Here are some more key findings, and the full report is available to download here.

The Issuer intends to use the proceeds from the offering together with cash on hand to refinance a portion of its secured ...

All in all, horror films continue to be a growing part of television and streaming libraries, especially this time of year.

The return of football in September generated a massive spike in television viewership and tangibly impacted the competitive ...

snapshot of total TV and streaming consumption. Time spent watching broadcast ...

Navigate the hyper-competitive peak season with insights into ad spend trends, the retail industry’s top advertisers and competing creative strategies. Crucial industry trends: Understand how retail ...

In the hustle and bustle of today’s marketplace, personalization is your secret weapon to make meaningful connections with your consumers. Doing so effectively requires understanding who you’re trying ...

Jakarta – October 14, 2025 – Latest data from Nielsen Ad Intel shows Indonesia’s advertising landscape is being reshaped by both familiar FMCG giants and a wave of fast-growing service sectors.

With consumers engaging with content across more channels than ever before, optimizing spend is critical to ensure you’re reaching your audience where they are. Yet a significant hurdle remains: the ...

NEW YORK – September 16, 2025 – The dynamics of a new school year and the return of football collided in August to disrupt summer TV trends, signaled by gains for broadcast and cable for the first ...