March shows a further downward trend of time spent watching television; following the February period when winter holidays contributed to a shorter time spent. The first month of spring traditionally ...
From expansive audio growth to the rising footprint of video-enabled platforms, this report analyzes the key forces reshaping ...
Ad Intel AI is Nielsen’s first in a new generation of AI products built to turn data into action Nielsen’s unique AI advantage is its decades of persons-verified data covering human behavior and time ...
With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...
With soccer fandom up 11% across North America from 2020 to 2025, the sport plays an important role in the daily lives of 60% of regional fans. As FIFA World Cup 2026™ arrives, brands that understand ...
Auckland – March 3, 2026 – Nielsen’s New Zealand’s Biggest Ad Spenders of 2025 Report shows that Harvey Norman was New Zealand’s largest advertiser in 2025, overtaking Foodstuffs NZ as the country’s ...
During June, streaming’s share of TV viewing in Mexico showed a slight increase of 0.2 percentage points compared to the previous month, accounting for 23.7% of TV viewing. Disclaimer: YUMI TV, ...
Auckland, March 11, 2025 – Nielsen Ad Intel, New Zealand’s most comprehensive ad spend monitoring service, today released its 2024 Advertising Spend Report, revealing the top advertisers, ...
Sydney, Australia – August 19, 2024 – Nielsen has released its most recent Ad Intel and Consumer and Media View (CMV) data on the automotive industry in Australia, showing an 8% year-on-year increase ...
Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad ...
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, ...
If there’s one thing we’ve learned about radio, it’s that its mass appeal has been consistent over time as America’s top reach medium. The original electronic media, radio continues to reach more ...
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