Stop thinking about leads as the end goal; start thinking about them as a long game of fit, timing and relevance.

Previously, she was global head of creative content at McCann Worldgroup. Before that, she was global director of creative ...

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Autotrader is promoting a new national ad campaign featuring comedian Kenan Thompson. Thompson stars as the captain of the ...

Mor Klier has joined Skai to lead the omnichannel marketing platform's commerce, retail media, and generative AI businesses as EVP of product. One goal is to create a new type of measurement and ...

Champion Media, of Mooresville, North Carolina, is acquiring four South Dakota papers that had been abruptly shuttered on August 6 and will now publish them. “We’re back!” one of the four, the Huron ...

Brands need a new playbook for social - one built around three core principles. These rules help brands punch above their media spend, prove the value of ideas worth talking about, and engage with ...

Under the new Versant group of spinoff NBC cable TV networks, some analysts are sure to believe that MSNBC will be dinged.

Medical "practices that fail to meet patients across multiple channels risk becoming invisible," says rater8 report.

Mastercard also announced that WPP creative agency Ogilvy will serve as global community management agency partner to engage online communities in key markets.

Crocs has also tapped Amondo Redmond, currently the head of marketing for North America at Foot Locker, to be the CMO of ...

A federal judge has blocked the agency from attempting to force Media Matters to turn over information relating to a report about brand safety on X.