Adidas spent €212m (£181m) more on marketing in its second quarter versus last year, a 30% year-on-year uplift designed to capitalise on the FIFA World Cup. It was an “unbelievably strong” quarter, ...

More than half of B2C marketers - and over a third of their B2B peers - believe the balance is tipping too far in the ...

In the pursuit of a balanced media mix, marketers must analyse which combination of channels have the potential to deliver ...

Amid flat sales and a tough consumer environment, P&G is looking to drive value perceptions through innovation and ...

Sky, Channel 4 and ITV are aiming to make premium broadcast inventory more accessible for smaller businesses through a self-serve TV advertising marketplace. Launching in 2026 in collaboration with ...