Two years after the lawsuit was initially filed, X and the WFA claim the decision to settle “resets the relationship between ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The bakery chain sees a “material growth opportunity” in being available to its customers in more convenient and relevant ...

Luxury business Kering drove its first organic sales increase in three years, as it focuses on brand desirability and driving ...

Six months into his role as EVP of global marketing for football and boxing, Dave Stratton explains how the business is ...

Amazon Web Services is looking to lead from the front in the AI revolution sweeping over marketing as it works towards an ...

Too often marketers are tracking the wrong metrics and failing to present a compelling case to the board. Is it any wonder we ...

Amid flat sales and a tough consumer environment, P&G is looking to drive value perceptions through innovation and ...

The Advertising Standards Authority (ASA) has banned four ads for vapes that appeared on the social platform TikTok. According to the watchdog’s rules when it comes to vaping advertising, all ads for ...

The ‘Get busy living’ campaign sees Monzo experiment with sonic branding, influencer marketing and podcasting.

It is tempting to see best practice as a guide your brand can follow to find similar success - but the reality is rarely so ...

Thanks to its tie-up with Love Island, drinks brand Poppi has been able to boost brand awareness by 14%, just four months ...