Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Amazon Web Services is looking to lead from the front in the AI revolution sweeping over marketing as it works towards an ...

Six months into his role as EVP of global marketing for football and boxing, Dave Stratton explains how the business is ...

Too often marketers are tracking the wrong metrics and failing to present a compelling case to the board. Is it any wonder we ...

The Dove owner says its World Cup activations, the biggest in its history, acts as “proof of what Unilever is creating” with its creator-first marketing model.

The Advertising Standards Authority (ASA) has banned four ads for vapes that appeared on the social platform TikTok. According to the watchdog’s rules when it comes to vaping advertising, all ads for ...

It is tempting to see best practice as a guide your brand can follow to find similar success - but the reality is rarely so ...

The ‘Get busy living’ campaign sees Monzo experiment with sonic branding, influencer marketing and podcasting.

Thanks to its tie-up with Love Island, drinks brand Poppi has been able to boost brand awareness by 14%, just four months ...

Focusing on your existing customers may seem prudent in tough times, but beware the illusory truth that your best buyers ...

As Worldwide Cancer Research’s top marketer Laura Brady steps into the CEO job, she explains what lessons from marketing will ...

All measures of consumer confidence rose in July, driving the biggest uptick in the measure seen since November 2023.