Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Today, consumers are bombarded with messages from marketers about how those marketers' products or services are better than those of others, and how their offerings will fulfill consumers' needs and ...

Your marketing team works hard producing quality content, fostering an engaging social media presence, and designing eye-catching and actionable campaigns. All to collect quality data on your ...

Most younger consumers in the United States say their use of email has increased over the past few years, and most expect it to increase even more in the next five years, according to recent research ...

It makes sense that a company's marketing messages, content and other output work to meet the needs of its sales reps and the requirements of the selling process, right? Unfortunately, this doesn't ...

A few years ago, my wife bought her first pair of TOMS shoes. At the time, it wasn't a purchase driven by philanthropic admiration of the company's famous "one-for ...

Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand. The annual report was based on an in-depth analysis of major global brands. The ...

Every day we make trade-offs. We go to a convenience store and we pay a higher price for milk. You find a great deal on a product, but chances are you won't get much service or some other amenities.

I'm not an energy-drink person. The color and taste of the stuff kind of creeps me out; and, frankly, I don't need any more energy than what I get from my morning coffees. That said, there's something ...

Discover how SMB marketers can use voice AI to boost customer experience, convert more leads, and achieve tangible ROI by ...

Marketing Management - Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and ...

Even the most attractively designed website in the world couldn't lure people into browsing and buying if those people can't find their way around the site's products or content. Poorly organized ...