Tobacco Control

Philip Morris International’s youth-appealing ‘Curiosity’ IQOS advertising campaign

Background Philip Morris International’s (PMI) heated tobacco brand IQOS has long been advertised as a fashionable lifestyle ...
Tobacco Control

Correlates of oral nicotine pouch use, use frequency and flavour use among US adults

Background As oral nicotine pouches (ONPs) have gained popularity in the US, little is known from nationally representative ...
Tobacco Control

Discreet, versatile and ambiguous: young people’s perceptions and use of oral nicotine pouches in Aotearoa New Zealand

Background Marketing frames oral nicotine pouches (ONPs) as convenient, pleasurable and compatible with numerous activities ...
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PMI’s 2025 results for cigarette shipments debunk ‘smoke-free world’ rhetoric

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Prevalence and risk outcomes of overheating, fire and explosion incidents related to electronic nicotine delivery systems

Background Studies have documented overheating, fire and explosion (OFE) incidents related to the use of lithium–ion batteries in electronic nicotine delivery systems (ENDS). These incidents can lead ...
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Transfer of synthetic cooling agents and menthol to the smoke in combustible cigarettes: implications for tobacco regulation

Introduction Tobacco industry introduced cigarettes with synthetic cooling agents (hereafter, ‘flavour ban-proof’ cigarettes) with similar packaging to menthol cigarettes and targeted at people who ...
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Association between household type and false reporting of smoking among South Korean adults

Objective Self-reported smoking is prone to false reporting, potentially influenced by cultural norms and cohabiting family members. We examined the association between household type and false ...
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‘Here is my stack’: complementary promotion of nicotine and ‘productivity’ pouches on social media

As nicotine pouches have exploded in popularity, a parallel market of ‘energy’ or ‘productivity’ pouches (dietary supplements in oral pouch form) has appeared across US and EU markets. A key feature ...
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Characterising 24 vaping education integrated media campaigns in Australia

Background Multiple vaping education campaigns have been launched in Australia to curb the increase in youth vaping. In the absence of robust evaluation data, understanding what message content and ...
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Water addition to e-liquids to reduce flavour aldehyde acetal formation: chemistry and user sensory experience and appeal

Background Aldehydes are common e-liquid flavourants that undergo chemical reactions with the e-liquid solvents propylene glycol (PG) and glycerol (G) to form acetals. Some flavour aldehyde PG acetals ...
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Evaluation of in-pack efficacy inserts: two discrete choice studies from Aotearoa New Zealand

Background Efficacy inserts aim to increase confidence in quitting and resulting benefits. We tested three efficacy insert elements (images, headline formats and explanatory messages) representing ...
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Cross-price elasticities of cigarettes, heated tobacco products and e-cigarettes in South Korea: evidence for tobacco tax policy design

Background The diversification of the tobacco market with the emergence of heated tobacco products (HTPs) and electronic cigarettes (e-cigarettes) poses new challenges for tobacco taxation and ...