The Hallmark bible defines the content of their TV movies as “…very family friendly and PG/G in nature. A rule of thumb when watching our movies is you want to be able to watch with your 80-year-old ...

I crunched the data on over a million shots of faces across 3,655 movies to see whether modern lighting is getting flatter.

When people begin exploring data on films, one of the first things they look for is the production budget. It sounds simple enough: how much did the film cost to make? Knowing that number helps when ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

Recently I have been conducting more projects looking at the financial performance of movies. You’ll already have seen a few articles on the blog, with more to come soon. Today i wanted to address ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...

An oft-repeated mantra among film distribution professionals is “Drama is not a genre”. By that, they don’t mean that films cannot be dramatic, nor that there are not films you could call “a drama”.

Over the past few years, more people have reached out asking some version of the same question: Are movies becoming too woke? Some want proof that diversity and progressive themes deliver stronger box ...

Cannes 2025 was not a washout. The Croisette was crowded, the sun came out, and over 15,000 industry professionals turned up. But something has shifted. I believe that we will look back at 2025 as an ...

When a lead character dies, it often serves as the emotional or thematic climax of the movie. Their death may be redemptive (Gladiator), shocking (Psycho), inevitable (Titanic), symbolic (Children of ...