Tension: We’ve normalized a relational economy where some people give endlessly while others take selectively, creating ...

Tension: We curate detailed visual identities online while struggling to articulate what we actually stand for or ...

Tension: We perform self-awareness for an audience while avoiding the actual uncomfortable work of understanding ourselves.

Tension: The pressure to maintain constant positivity online creates an exhausting performance that distances us from ...

Tension: We scroll through endless social feeds believing we’re staying connected, yet feel increasingly isolated and ...

Tension: We measure our digital consumption obsessively while ignoring what those numbers reveal about our hunger for ...

Tension: We’ve outsourced validation to algorithms that measure engagement, not emotional connection or genuine impact. Noise ...

Tension: We’re automating our digital presence while craving genuine human connection more desperately than ever. Noise: The ...

Tension: Remote work promised efficiency but created invisible demands that drain us without clear language to describe ...

Tension: We’re witnessing a generation reject the very aesthetic perfection that previous generations worked desperately to ...

Tension: We cultivate online identities with the strategic precision of brand managers while our offline selves remain ...

Writing from California, Wesley Mercer sits at the intersection of behavioural psychology and data-driven marketing. He holds an MBA (Marketing & Analytics) from UC Berkeley Haas and a graduate ...