Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Tension: Every email signup represents an exchange where customers offer attention in return for value, yet most ...

The 2015 data revealed something marketers spent the next ten years trying to complicate: people want to hear from brands ...

Tension: We expect friendships to end with clear reasons or dramatic fallouts, yet the relationships that shaped ...

Noise: Social media metrics and viral moments convince us that being entertaining is the same as being emotionally available, ...

DMNews (Direct Message News) helps readers cut through the noise with clear, meaningful insights on mindset, relationships, digital life, and more. Every article is built around The Direct Message, ...

Tension: Falling asleep to the television feels like a harmless habit, but it often signals deeper patterns in how someone processes stress, silence, and their own thoughts. Noise: Sleep advice ...

To learn more about our editorial approach, explore The Direct Message methodology. I’ve built media properties for twenty years. I’ve watched content go from something people consumed a few hours a ...

To learn more about our editorial approach, explore The Direct Message methodology. Last month, I ran into a former student at the grocery store. She was wearing jeans and a simple sweater, pushing a ...

Tension: We consume more content about happiness than any generation in history and report feeling less of it than ever before. Noise: Wellness influencers, productivity gurus, and algorithm-optimized ...

To learn more about our editorial approach, explore The Direct Message methodology. You’ve finally done it. After months or maybe years of being pushed around, you’ve found your voice and stood up to ...

To learn more about our editorial approach, explore The Direct Message methodology. Last weekend, I found myself at a neighborhood gathering, the kind where everyone mills around making polite ...