One way for TV makers to protect or increase revenue when unit sales don't rise is to get people to buy ever larger and smarter screens, at a higher price.

Corporate social responsibility (CSR) is increasingly influencing consumer behavior, with shoppers seeking brands that actively contribute to their ...

Media intelligence and reputation insights firm CARMA has entered into a strategic partnership with Earned First, a media and ...

Dubai-based telecom operator du has launched a new brand campaign titled “Bridging the Spaces Between Us”, placing human connection at the heart of its ...

McDonald’s UAE has launched a new brand platform, The Good You Don’t Order, aimed at highlighting the company’s social, community, and ...

The fourth edition of The Great Marketing & Business Minds UAE 2026 will be held on January 29, 2026, in Dubai, bringing together senior marketing ...

Advertising has never been this harder, yet smarter.  For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision ...