Doing more with less can result in a CFP berth, but time and time again, the playoff process separates the haves from the have-nots by the end of the national championship game. Programs over the last five years displayed their NIL capabilities on the recruiting trail and with their player retention efforts,

EXCLUSIVE: Sens. Marsha Blackburn, R-Tenn., and Maria Cantwell, D-Wash., plan to go to bat for college athletes to help secure their futures by investing their name, image and likeness (NIL) earnings.

Before he became the No. 1 pick in the NBA Draft and a Hall of Famer, Shaquille O’Neal spent three years at LSU. That was before the age of “one-and-dones,” where players could declare after one year of college basketball.

The Dallas Cowboys legend revealed in a podcast appearance he's "done with NIL" after an exchange gone wrong at his alma mater, UCLA. Aikman says he cut a "sizable check" to a player only for him to transfer after one season. To make matters worse, the player didn't even reach out to Aikman after jumping ship.

LSU Athletics and Nike have announced an extension to their five-decade long partnership through 2036, Director of Athletics  announced on Thursda

Victory Campus expands its national footprint, empowering FIU student-athletes and fans through a new era of university-branded snacks and beverages MIAMI, FL / ACCESS Newswire / December 11, 2025 / Victory Snacks,

The U.S. House of Representatives is set to vote Monday, Dec. 1 on the SCORE Act to give the NCAA more authority to set rules on NIL and transfers.

Ohio is opening the door for student-athletes to earn endorsement money — mostly in small, local deals — while raising new legal, political and financial questions for families, schools and businesses.

Editor’s note: Over the past month, The Athletic has spoken with more than 30 women’s college basketball coaches about an array of topics, from tournament expansion to athletic directors to X’s and O’s. These coaches, who hail from power ...

This article was originally published on www.si.com/college/ucla as UCLA Alumni Furious with NIL Experience . Recently, a quote surfaced from legendary UCLA alumnus Troy Aikman in which he expressed his frustration with how NIL has been handled.