The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is underway.

Doing more with less can result in a CFP berth, but time and time again, the playoff process separates the haves from the have-nots by the end of the national championship game. Programs over the last five years displayed their NIL capabilities on the recruiting trail and with their player retention efforts,

Sens. Marsha Blackburn, R-Tenn., and Maria Cantwell, D-Wash., unveiled the HUSTLE Act on Monday in hopes of protecting the financial futures of college athletes.

LSU Athletics enters a new significant partnership, pair of stars on the gridiron ink massive deals.

Injuries are an unfortunate part of life in a violent sport. Fall camp alone saw notable season-ending injuries to two Texas running backs, Texas A&M running back Reuben Owens, Notre Dame left tackle Charles Jagusah, and Rutgers linebacker Mohamed Toure.

Nike announces a new NIL venture, and it has chosen LSU as the first school to partner with. Nike, along with other equipment manufacturers, have been partnering with university athletic departments for decades.

Donald Trump criticized college NIL deals, calling them a 'disaster' that threatens Olympic sports as schools cut lesser programs to fund football. He warned colleges can't afford $14 million quarterback deals and suggested federal intervention with salary caps.

Commodores QB says he'll donate all to G5 members Tulane, James Madison if either wins this year's College Football Playoff

Despite the headlines about big paydays, many players are walking into brand deals blind, and even leaving significant value on the table.

The U.S. House of Representatives is set to vote Monday, Dec. 1 on the SCORE Act to give the NCAA more authority to set rules on NIL and transfers.

Troy Aikman has had enough with NIL, announcing he won't cut checks for UCLA players any longer.