Or DiCaprio, for that matter: Just this week, Rolex’s newest Testimonee was spotted wearing one while courtside at a Lakers ...

Shortly after the Crown announced its new Land-Dweller collection, Leonardo DiCaprio was spotted wearing it at CinemaCon.

As Rolex deepens its ties to the world of film, Leonardo DiCaprio joins an elite circle of Testimonees, standing alongside icons who have shaped the industry ...

Leonardo DiCaprio is now part of the Rolex family. The Oscar-winning actor was announced as the brand's newest ambassador on Tuesday, following the release of Rolex's "Reach for the Crown" campaign.

When Roger Federer was spotted wearing a mysterious Swiss watch while eating Swiss things in the Swiss mountains, the Land-Dweller wasn't official. Which is why the crown for first wearer of Rolex’s b ...