Multi-year partnership to launch with unique music event in Melbourne ahead of the first race of the new F1 season.

The worlds of are coming together again. Iconic blended Scotch whisky brand announced that it was naming Formula 1 driver Charles Leclerc as its Global Brand Ambassador. Chivas Regal and Charles Leclerc Chivas Regal Not only is Leclerc a Formula 1 driver,

Charles Leclerc has entered into a global partnership with Chivas Regal, a well-known luxury Scotch whisky brand, appointing him as their Global Brand Ambassado

The Monégasque Ferrari driver and the Scotch whisky company are hosting an exclusive piano bar pop-up at the Australian Grand Prix to kick off the multiyear partnership.

Chivas Regal welcomes Charles Leclerc as Global Brand Ambassador with an exclusive pop-up piano bar ahead of the first Grand Prix of the season, with an appearance from the self-taught pianist.

As part of the launch of the collaboration, Chivas Regal and Charles Leclerc have announced the opening of an exclusive pop-up piano bar

Luxury Scotch whisky, Chivas Regal, has announced Formula 1 driver Charles Leclerc as its Global Brand Ambassador in a multiyear partnership, highlighting the brand’s growing influence in modern sports culture.