Sydney Sweeney’s new movie took a tumble at the box office in the wake of backlash stemming from the actress’s recent ad ...

Sydney Sweeney is back in the Hollywood spotlight, and this time it’s not just her acting making waves. Since her March split ...

A couple of weeks ago, American Eagle launched a new ad campaign for its blue jeans line that featured actress Sydney Sweeney ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Sydney Sweeney's new film, 'Americana', flopped with a shocking £370 ($460) per-theatre average. Critics cite weak reviews ...

Sydney Sweeney returned to Instagram this week to promote a new film, even wearing denim, but didn't comment on her controversial American Eagle ad.

Experts say that American Eagle's response to the outrage over its campaign featuring the "Euphoria" actor tells us a lot ...