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1d
Irish Star on MSNLIV Golf hires executive who cost Bud Light $1.4bn with trans campaign controversyAlissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...
Alissa Heinerscheid was behind Bud Light’s controversial ad campaign that aimed to rebrand the beer as more inclusive ...
2d
GB News on MSNLIV Golf risks woke row after hiring former Bud Light chief behind controversial trans campaignFormer Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her ...
Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.
The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now ...
Heinerscheid’s reputation turned radioactive after her dismissal from Bud Light, where her woke rebranding crusade — ...
LIV Golf is a controversial professional tour backed by Saudia Arabia's Public Investment Fund that launched as a rival to ...
We may disagree on a marketing campaign, or injecting woke concepts into movies, or even on how to cut waste, fraud and abuse ...
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