Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...

Alissa Heinerscheid was behind Bud Light’s controversial ad campaign that aimed to rebrand the beer as more inclusive ...

Former Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her ...

Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.

The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now ...

Heinerscheid’s reputation turned radioactive after her dismissal from Bud Light, where her woke rebranding crusade — ...

LIV Golf is a controversial professional tour backed by Saudia Arabia's Public Investment Fund that launched as a rival to ...

We may disagree on a marketing campaign, or injecting woke concepts into movies, or even on how to cut waste, fraud and abuse ...

Alissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and ...

The Los Angeles Rams defensive tackle married Alissa Villanueva in March 2025 Jordana Comiter is a Timely Evergreen Writer at PEOPLE. She has been working at PEOPLE since 2024. Her work has ...