TikTok icon Addison Rae launched a topless campaign for her new Lucky Brand jeans collaboration. The reveal comes as the ...

American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

Addison Rae posed in her dangerously low-slung jeans — sans shirt — for a Lucky Brand advertisement featuring the “Diet Pepsi” singer. The TikTok star-turned-singer, 24, smoldered in the heritage ...

Addison Rae ditched her top and turned up the heat after modeling a new set of jeans that she cocreated in a collaboration ...

Addison Rae is the latest celebrity to throw her name into the denim craze sweeping Hollywood. Following Sydney Sweeney’s ...

The Addison Ultra Low Rise Flare is a reimagining of one of the American company’s Y2k-era silhouettes, and it comes in two washes: the darker-hued “Hidden” and the lighter “Bare.” ...

Addison Rae has long been a fan of Lucky Brand jeans. Now the TikTok sweetheart and singer can boast that she’s designed her ...

From soft, body-hugging fits to Addison Rae’s Lucky Brand flare style, shop low-rise jeans that are taking over as the season ...

The pop star was tapped to collaborate with denim retailer Lucky Brand, as both a designer and creative director, unveiling ...

Addison Rae is proving she's thirsty for more than just "Diet Pepsi" ... the TikTok star-turned-singer has stripped down for her latest campaign, garnering quite a bit of attention.