The NCAA adopted a new policy in January that allows teams to have corporate logos on jerseys starting this season.

Baseball’s long season and ballpark rituals give brands rare opportunities to build lasting connections with loyal fans.

With college programs beginning to earn millions from jersey patches, UNC should explore the opportunity. From Truist and ...

The Clarion Ledger followed new LSU coach Lane Kiffin around at SEC Media Days ahead of his huge return to Ole Miss in Week 3 ...

Eloise Woolsey all but willed this national championship into existence. “I said it out loud every day,” she said. “I’m gonna win Fargo.” Indeed, Woolsey, the indomitable multiple state champion from ...

Notre Dame is adding jersey patches to its uniforms, a move that shows how college athletics is chasing new sponsor revenue ...

South Carolina football coach Shane Beamer spoke at 2026 SEC Media Days on July 21. Here's everything he said.

South Carolina head coach Shane Beamer spoke about the Gamecocks' upcoming season, LaNorris Sellers and plenty more at SEC ...

Norwegian soccer star Erling Haaland has gained significant attention during the 2026 World Cup. Haaland's popularity extends beyond soccer, highlighted by viral fan rituals and a Nike commercial with ...

Norway striker Erling Haaland is a prominent figure at the 2026 World Cup. Haaland has gained social media fame through viral trends and a Nike commercial with Channing Tatum. Nike has released a ...

The Mets Nike RBI Team features talented local youth baseball players, who wear official Mets uniforms and compete in tournaments across the tri-state area.

Apple and Major League Baseball have announced the August schedule for Friday Night Baseball, with Apple TV set to stream another month of weekly doubleheaders featuring the Yankees, Red Sox, Blue ...