Mark Penn is a former Microsoft exec and was the White House pollster to Bill Clinton. He's now the CEO of marketing company ...

Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing ...

Just like the last time I tested Copilot Vision and Voice Mode, I made a list of all the prompts in Microsoft’s ad and I’m checking them twice. Or as many times as I can stomach before hitting the nog ...

How AI, cloud computing, and digital ecosystems are driving explosive revenue growth for the market’s most influential companies.

A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.

Sydney Sweeney makes another appearance. Meanwhile, that Coldplay concert will linger long in the memory bank.

Every campaign faces a learning phase. Understanding triggers and strategies helps balance stability, spend, and algorithmic trust.

Cindy Rose faces mounting pressure to stabilize ad agency titan WPP. So far in her tenure, wins have been dampened by bad ...

A new pro-AI network of political action committees is releasing its first candidate ads in the 2026 midterms, as the debate around artificial intelligence ramps up ahead of the elections.

Scowtt, a Seattle-based startup that wants to reshape how advertisers optimize paid campaigns, raised $12 million in Series A ...

From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...

Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting ...