Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...

She declines the meal kit — her audience leans toward personal finance — but accepts the other two. By week’s end, she’ll earn more from content creation than from her campus job. She’s not an ...

This article is written by a student writer from the Her Campus at Illinois State chapter and does not reflect the views of Her Campus. If you’ve been on TikTok lately, you’ve probably seen RushTok.

Bama Rush may have made RushTok the internet phenomenon it is today, but this fall, another Southern school’s standout recruitment season gave the sisters at the University of Alabama a run for their ...

Every August, "RushTok" takes over TikTok feeds. Thousands of potential new members can be seen twirling in dresses, walking sorority row and filming their "outfit of the day." What started as a niche ...

University of Alabama student Kylan Darnell became a viral sensation during sorority rush, highlighting how RushTok creates instant influencers from college traditions.

For the unfamiliar, TikTok videos tagged #RushTok have more than 309 million views and #BamaRush, the most famous sorority rush, has over 756 million views, showing the glittery, emotional, ...

As college students head back to their respective universities for the start of the school year, many are preparing for the time honored tradition of joining a sorority or fraternity. And as seen on ...

A woman with fresh blond highlights, dazzlingly white teeth and an impossibly perfect tan shows off her preppy butter-yellow and light-blue outfit in her dorm room, addressing TikTok in a singsongy ...

College sorority rush has become a competitive arena for mothers living vicariously through their daughters, with families spending thousands on preparation and coaching services.