Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

CNN promises to transform news advertising with innovative strategies that enhance brand engagement while ensuring safety and ...

Discover Financial Services is combating a misconception about its credit and debit cards in its newest ads starring Jennifer ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

The head of fashion advertising talked about its viral and fully shoppable Victoria's Secret fashion show event and the tech ...

Add fashion model to the list of jobs threatened by the rise of artificial intelligence, as labels rush to employ the ...

Web-services giant GoDaddy, once known for ribald Super Bowl commercials, will return to event as an advertiser after an ...

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Amazon is officially shutting down Freevee, its free, ad-supported video streaming service originally launched under the IMDb ...