Activate your account. By Garett Sloane - 3 hours 44 min ago By Ewan Larkin - 4 hours 14 min ago By E.J. Schultz - 4 hours 14 ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

The VidAU platform makes the whole process of moving from using mobiles to making sales the most frictionless yet.

Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 ...

Started by ad world and Hollywood vets, Modern Arts has created work for brands like WhatsApp, Adobe, HP, and more.

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

Television advertising makes sense in certain cases to achieve reach, but there are execution pitfalls to be avoided.

As Biharis often say, “Diwali ke baad real festival begins.” While brands are beginning to acknowledge the influence of the ...

To celebrate 25 years of the iconic Keep Walking campaign, Diageo India recently appointed Priyanka Chopra Jonas as the brand ambassador for the Johnnie Walker Refreshing Mixer Non-Alcoholic.  This is ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

Brands like Havmor, Xiaomi India and BigBasket roped in nano influencers this Diwali to leverage real-life scenarios ...