Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

Emilie Mouquot tells Tim Healey why she believes advertisers that neglect brand will fail and why marketing success cannot be ...

OOH advertising enables brands to remain consistently visible in high-traffic locations, from metro stations to billboards.

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

Considering this it creates a lot of opportunities for the ad-tech platforms to enable brands, and digital platforms with ...

Activate your account. By Garett Sloane - 3 hours 44 min ago By Ewan Larkin - 4 hours 14 min ago By E.J. Schultz - 4 hours 14 ...

Add fashion model to the list of jobs threatened by the rise of artificial intelligence, as labels rush to employ the ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

The Peninsula Hotels' first major brand campaign in a decade spotlights the stories of front-line staff in mini-documentaries ...

An onslaught of political advertising for the U.S. election season has again forced many consumer brands to adjust strategies ...

Gaming advertising platform Anzu and kidtech company SuperAwesome recently released a new report on which they collaborated. The report, called “Gaming the future: how to make an impact with younger ...

Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 ...