Intent data for a hotel might look very different than it does for a shampoo manufacturer. Whereas luxury and travel marketers have direct access to transaction data that can be used to target and ...

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to ...

The latest trend in mobile marketing aims to help busy commuters get their meal planning and shopping done while they hurry to and from work, using mobile QR codes and billboards displaying enticing ...

Meredith Corp. and The Reader’s Digest Association Inc. have closed on the transaction for Meredith to acquire Allrecipes.com. The buy, valued at $175 million, puts Meredith first in comScore’s Food ...