The new parent company of a large chunk of Comcast’s cable output has settled on a new name as MSNBC and other channels are being spun off. Versant, which previously went by the temporary name SpinCo,

Comcast's SpinCo, which will include USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate versatility and adaptability, the company said.

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU later in 2025