Apple’s chief operating officer plans to hand the role off this month and retire later this year after roughly a decade as the tech giant’s No. 2 under Chief Executive Tim Cook.

Apple CEO Tim Cook is about to take over one of the most significant parts of Apple’s business: its design team. The team currently reports to COO Jeff Williams, but once Williams begins his just-announced retirement “late in the year,” the design team “will then transition to reporting directly to Cook,” Apple says.

Analysts at LightShed think Apple would benefit from a CEO more focused on the product side of the business — or it risks missing out on the AI boom.