A couple of weeks ago, American Eagle launched a new ad campaign for its blue jeans line that featured actress Sydney Sweeney ...

The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

Sydney Sweeney is back with a denim-filled Instagram update, arriving just weeks after her controversial American Eagle ad ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...

Columbus-based American Eagle Outfitters is in the news for an ad campaign featuring busty, blue-eyed, beauty Sydney Sweeney.

Sydney Sweeney's blowing off some steam as her American Eagle controversy cools off ... partying her face off with some ...

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Dust-ups surrounding denim are far from unprecedented. Perhaps that sense of deja vu can be a guide for navigating the ...

Sydney Sweeney returned to Instagram this week to promote a new film, even wearing denim, but didn't comment on her controversial American Eagle ad.