Sydney Sweeney’s latest indie film, Americana, has finally been theatrically released two years after it premiered at the ...

Earlier this summer, the blond-haired, blue-eyed “Euphoria” starred in an ad campaign that critics accused of promoting ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The post marks Sweeney's first since her ad campaign for American Eagle jeans was embroiled in controversy late last month ...

Backlash over New Yorker writer's Sydney Sweeney article leads to exposure of her old controversial social media posts ...

Sydney Sweeney returned to Instagram this week to promote a new film, even wearing denim, but didn't comment on her controversial American Eagle ad.

Experts say that American Eagle's response to the outrage over its campaign featuring the "Euphoria" actor tells us a lot ...