But now, brands are celebrating Swift’s long awaited return with her 12th studio album by burning, not red, but orange.

Salon brand Great Clips is launching a search for a Chief Back-to-School Officer, where one standout student will receive $10 ...

Hardage, who was inducted into PRWeek’s Hall of Fame in 2015, passed away on Saturday.

The incident adds to a growing list of Western brands criticized in China for racially insensitive imagery. Both Dior and ...

The agency will launch BUBS in the U.S. market with a 360-degree campaign.

The PepsiCo-owned root-beer brand, which sponsored the World’s Ugliest Dog Contest, is launching limited-edition cans ...

New data reveals that social media makes crisis comms profitable for Tea, Astronomer, Dunkin’ and more.

E.l.f. Beauty is the latest brand to face intense criticism online for its campaign and unique choice of influencer ...

The CCO of the AI giant focuses on product education over brand buzz.