NEW YORK – July 28, 2026 – Streaming usage appeared to begin its summer ascent in May as audiences’ time spent streaming increased to 48.6% of total TV watch-time (+1.0 pt.), according to Nielsen’s ...
Ad Intel AI is Nielsen’s first in a new generation of AI products built to turn data into action Nielsen’s unique AI advantage is its decades of persons-verified data covering human behavior and time ...
Warner Bros. Discovery’s unbroken lead is interrupted as sports and live music capture the nation’s attention, while Netflix returns to the top ten. Warsaw, Poland, 20.07.26: Nielsen, a global leader ...
June brought stabilization to the television market. Poles spent an average of 3 hours and 36 minutes a day in front of their TV screens – exactly the same as in May, and one minute less than in June ...
From expansive audio growth to the rising footprint of video-enabled platforms, this report analyzes the key forces reshaping ...
The full breakdown of who's showing up for the world's biggest tournament and why brands can't afford a one-size-fits-all fan. The FIFA World Cup 2026™ isn't one audience — it's dozens, all showing up ...
Przegląd: Nielsen analizuje dane. Program „The Round Out” wyjaśnia, co one oznaczają. Program „The Round” firmy ...
With soccer fandom up 11% across North America from 2020 to 2025, the sport plays an important role in the daily lives of 60% of regional fans. As FIFA World Cup 2026™ arrives, brands that understand ...
Asian talent, stories and culture are taking center stage, and driving real engagement across U.S. audiences.
After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While traditional television was losing viewing time despite a stable number of ...
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