From expansive audio growth to the rising footprint of video-enabled platforms, this report analyzes the key forces reshaping ...

Auckland – March 3, 2026 – Nielsen’s New Zealand’s Biggest Ad Spenders of 2025 Report shows that Harvey Norman was New Zealand’s largest advertiser in 2025, overtaking Foodstuffs NZ as the country’s ...

Jessica Holscott joined Nielsen in February 2025 as Chief Financial Officer, leading Nielsen’s global finance organization. As CFO, Jessica will oversee all of Nielsen’s financial activities across ...

In addition to fueling the evolution of how people watch TV, the proliferation of streaming services and content is broadening the appeal of certain genres to new audiences. And perhaps nowhere is ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, ...

During June, streaming’s share of TV viewing in Mexico showed a slight increase of 0.2 percentage points compared to the previous month, accounting for 23.7% of TV viewing. Disclaimer: YUMI TV, ...

Auckland, March 11, 2025 – Nielsen Ad Intel, New Zealand’s most comprehensive ad spend monitoring service, today released its 2024 Advertising Spend Report, revealing the top advertisers, ...

When people around the world retreated to their homes as the COVID-19 pandemic set in early this year, we knew that video consumption, particularly TV usage, would spike. But at the same time, we knew ...

Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad ...

The first half of 2025 has been eventful for marketers in Europe. AI use is on the rise, shaking up business as usual. 1 At the same time, economic uncertainty has many working with leaner advertising ...

When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the ...