Amazon Web Services is looking to lead from the front in the AI revolution sweeping over marketing as it works towards an ...

Six months into his role as EVP of global marketing for football and boxing, Dave Stratton explains how the business is ...

Too often marketers are tracking the wrong metrics and failing to present a compelling case to the board. Is it any wonder we ...

Six months into his role as EVP of global marketing for football and boxing, Dave Stratton explains how the business is tackling emerging markets.

In 2025, the global advertising industry is expected to finish the year at $1.19trn (£890m), according to Warc’s latest Global Ad Forecast. Big tech platforms continue to dominate with around 70% of ...

The Dove owner says its World Cup activations, the biggest in its history, acts as “proof of what Unilever is creating” with its creator-first marketing model.

The Advertising Standards Authority (ASA) has banned four ads for vapes that appeared on the social platform TikTok. According to the watchdog’s rules when it comes to vaping advertising, all ads for ...

Social media advertising continues to grow, with spend increasingly concentrated among a handful of dominant media owners. Now, as certain social media platforms face claims that their algorithms are ...

Last year, Coca-Cola made headlines when it created an AI version of its classic ‘Holidays Are Coming’ festive ad, which then ran on TV over the Christmas season. This year, it has had another run at ...

Currys has been a staple of the high street for decades, but its social media team is turning to TikTok to reach a new audience. Jumping on Gen Z and millennial trends on the social media platform, ...

It is tempting to see best practice as a guide your brand can follow to find similar success - but the reality is rarely so ...

The ‘Get busy living’ campaign sees Monzo experiment with sonic branding, influencer marketing and podcasting.