It is tempting to see best practice as a guide your brand can follow to find similar success - but the reality is rarely so ...

The ‘Get busy living’ campaign sees Monzo experiment with sonic branding, influencer marketing and podcasting.

Consequently, that perception is reflected in how business leaders compare marketing with sales. More than three quarters (77 ...

From Nestlé highlighting marketing as a means to drive sustainable growth to marketers’ lack of oversight over product, it’s ...

Marketers are rushing to master AI. But as answers become instant, competitive advantage shifts to something AI cannot supply ...

Thanks to its tie-up with Love Island, drinks brand Poppi has been able to boost brand awareness by 14%, just four months ...

In this special edition of The Marketing Week Podcast, sponsored by Kantar, we explore what drives impact and how brands can ...

Marketing Week Award winning internship Unlocked is expanding to London to unleash opportunities within the creative ...

The point is that cost is a poor proxy for value. The whole purpose of creativity is to create something whose value greatly ...

New CMO Oshiya Savur says there’s no reason Elf can’t become a $10bn business if it adds a “smidge of structure” to its ...

All measures of consumer confidence rose in July, driving the biggest uptick in the measure seen since November 2023.

The KitKat owner is particularly investing incremental spend behind what it terms ‘growth platforms’, while taking care not ...