Thanks to its tie-up with Love Island, drinks brand Poppi has been able to boost brand awareness by 14%, just four months ...

In this special edition of The Marketing Week Podcast, sponsored by Kantar, we explore what drives impact and how brands can ...

Marketers are rushing to master AI. But as answers become instant, competitive advantage shifts to something AI cannot supply ...

Focusing on your existing customers may seem prudent in tough times, but beware the illusory truth that your best buyers ...

Marketers are three times as likely to prioritise efficiency over effectiveness in their AI strategy, new research from ISBA ...

All measures of consumer confidence rose in July, driving the biggest uptick in the measure seen since November 2023.

The point is that cost is a poor proxy for value. The whole purpose of creativity is to create something whose value greatly ...

The KitKat owner is particularly investing incremental spend behind what it terms ‘growth platforms’, while taking care not ...

New CMO Oshiya Savur says there’s no reason Elf can’t become a $10bn business if it adds a “smidge of structure” to its ...

In an era of uncertainty, B2B marketers are seeing the value of “injecting brand” into every stage of the funnel to make it ...

The winners won’t be the brands with the best AI tools, but those that use data and technology in service of a distinctive ...

In her new series, When Theory Meets Tuesday, former Aldi marketing director Kyrsten Halley explores the gap between what the ...