Thanks to its tie-up with Love Island, drinks brand Poppi has been able to boost brand awareness by 14%, just four months ...

From Nestlé highlighting marketing as a means to drive sustainable growth to marketers’ lack of oversight over product, it’s been a busy week.

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé highlighting marketing as a means to drive sustainable growth to ...

In this special edition of The Marketing Week Podcast, sponsored by Kantar, we explore what drives impact and how brands can make sharper, more confident decisions in creator marketing.

Marketers are rushing to master AI. But as answers become instant, competitive advantage shifts to something AI cannot supply: questions worth answering.

Marketers are rushing to master AI. But as answers become instant and cheap, competitive advantage shifts to something AI cannot supply: questions worth answering.

Find the latest influencer marketing news, analysis and opinion that will help you make sense of this growing area of marketing communications. Thanks to its tie-up with ITV’s Love Island, drinks ...

Thanks to its tie-up with ITV’s Love Island, drinks brand Poppi has been able to boost brand awareness by 14%, just four months after launching in the UK. It is now looking to extend its presence ...

Marketers are navigating a lot of changes, from a proliferation of channels, to the rise of AI, to changing consumer habits, but creativity remains a distinct advantage, according to System1’s Andrew ...

For a company synonymous with enterprise technology, IBM is increasingly borrowing from the consumer marketing playbook. Rather than leading with product specifications, the business is using passion ...

Focusing on your existing customers may seem prudent in tough times, but beware the illusory truth that your best buyers ...

All measures of consumer confidence rose in July, driving the biggest uptick in the measure seen since November 2023.