Artificial Intelligence - Catch up on select AI news and developments since Friday, July 10. Stay in the know.

Customer Experience - Most marketers say their reporting does not provide a detailed view of how customers actually move ...

New research from 100+ marketers shows how lean teams are turning to AI and automation to do more with less. Get the data on ...

Learn how Sales and Marketing can improve pipeline performance with shared account lists, collaborative scoring, open communication, and ideal customer profile strategies.

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

Many B2B brands have jumped into marketing strategies often used by consumer brands, including blogs, whitepapers, and LinkedIn thought leadership. But one undervalued medium still hasn't become a ...

Artificial Intelligence - Which types of B2B-related content on LinkedIn are cited most by AI-powered search platforms? To ...

Although the roles that technology vendors play is critical to many businesses, the relationship between the two parties can often feel transactional. It's easy for technology vendors to provide ...

Artificial Intelligence - Many enterprises aren't achieving their targeted cost savings from AI because they've ...

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?

The marketing playbook is rapidly becoming obsolete. AI, martech, and culture are converging at an accelerated pace while many marketers still focus on demographic segments and geographic boundaries.

Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes varying widely among countries and demographics, according to recent research from Ipsos.