The campaign was ready. Creative looked sharp, the performance claims were compelling, and leadership was pushing for launch by end of day. But then came the fine six-figure fine, courtesy of the U.S.

Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider ...

Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching ...

Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion. That's according to Kantar BrandZ’s annual ranking of the 100 most valuable global brands. An ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

Nearly half (49%) of CMOs say B2B events are now more critical than pre-pandemic, according to Forrester. And they will remain critical. In today's rapidly evolving business landscape, our ability to ...

Artificial intelligence gives CMOs a unique, career-changing opportunity to increase their strategic value and impact on business. But CMOs must act now to take marketing results to the next level.

Android and iPhone owners are now equally common within the cellphone owner population as a whole in the United States, but the ownership ratio differs widely across demographic groups, according to a ...

Personal social networks and professional ones satisfy different needs and interests, and have different sets of emotional drivers that fuel them: People not only make different types of connections ...

The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

OpenAI's Sora and Meta's Vibes gave the world its first real glimpse of what a "synthetic scroll" might look like: feeds filled with machine-made, perfectly personalized video content. The reaction ...