This is what we call the "rivalry reference effect". Consumers perceive rivalry-based messages as chapters in an ongoing ...

Yet movement is slow. Sebastian describes this as the digital illusion, where alignment appears strong on paper but does not ...

Every 40 seconds someone in the U.S. has a stroke (other countries will likely be similar). Stroke is the number 5 cause of death. 80% of brain disease can be linked to cardiovascular disease. 3 out ...

Did you wake up to half the internet not working? On November 18, 2025, major platforms like X, OpenAI, Canva, Letterboxd, and popular games suddenly went down because Cloudflare, one of the ...

A structure deep in the brain, the hippocampus, plays a central role in forming new episodic memories (events and experiences ...

If there’s one thing this era of uncertainty teaches us, it’s that almost everything carries a paradox. Take ‘job hugging’ for instance, a term often used to describe employees holding onto their ...

Leaders can use this structure to frame both their own journey and the journeys of their organisations. A career pivot can be understood as the call to adventure. The fear of failure becomes the “dark ...