TBWA India Private Limited has reported a strong financial performance for the fiscal year ended March 31, 2024, with total ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

The much-awaited Indian Digital Marketing Awards (IDMA) is back! Ahead of the award ceremony, the jury meet for the 16th ...

According to a June 2025 Dentsu report, over 62% of large Indian advertisers are now testing at least one aspect of a hybrid ...

A day after several Pakistani celebrity social media accounts briefly became accessible in India, they were once again ...

The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen ...

Brands like Bold Care, Vastrado, Veeba, Spinny and Pop UPI have found themselves back in the spotlight as old content ...

The Delhi HC has allowed Crocs to continue challenging copycat products that allegedly imitate its globally recognised design ...

Despite a slight deceleration from the 10.3% growth seen in 2024, search advertising will continue to command a robust 15% ...

The Google AI Pro subscription, priced at Rs 1,950 per month in India, provides access to Veo 3 as well as other AI features ...

Social commerce unicorn Meesho has officially entered the IPO arena, filing a confidential Draft Red Herring Prospectus (DRHP ...

In a market then dominated by multinational agencies like JWT, OBM, and Lintas, Rediffusion carved out a distinct identity: a ...