“Second screen staredown”, by Adam & Eve/DDB UK, which will run in ad breaks during the Super Bowl on 9 January, allows viewers to be in with the chance of winning solid gold Twix bars by fixing their ...
With just a few clicks, Yeti, the cooler company, has expanded its outdoor events calendar.
Koichi Minato, president of Fuji Television, resigned with immediate effect, while Shuji Kano, chairman of both Fuji ...
Advertising agency Bartle Bogle Hegarty USA internally launched BBHappiness Days, an initiative that provides employees a limited number of additional days off, earlier this month. The initiative is ...
Meta is to start testing ads on its micro-blogging platform, Threads, with a selected number of advertisers in the U.S. and ...
Global head of design Aya Baeshean has been promoted to a partner at Known, cementing the agency’s prioritization of design among its rich data science offerings.
On the other hand, proponents of client-run pitches value the opportunity for direct interaction. They see it as a chance to foster stronger partnerships and build rapport early on, while also giving ...
Since creating its profile, Marion Ette has been active on LinkedIn, targeting individual WPP creative staff and their unique ...
The restructure was first announced in December 2024 and led by a global executive committee spearheaded by WPP chief ...
Lyft social media manager Bri Reynolds is exiting the ride-hailing company. “After two and a half years at Lyft, I'm ending the ride,” Reynolds wrote on LinkedIn. Reynolds said she could not share her ...
As young professionals, executives often look to Gen Z to guide their content and ensure it sends the right message. Rising ...
Venture capitalist Marc Andreessen described the arrival of DeepSeek as a "Sputnik moment", a reference to the Soviet ...