EXCLUSIVE: The Omnicom Media agency will be responsible for cross-market coordination across the alcohol company’s ...

As global creator ad spend nears $44B, brands must treat content as core media infrastructure — or risk losing their ...

Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.

This time with a banger from across the pond courtesy of Beefeater and its agency, Lucky Generals. Three decades after ...

Google Search was the biggest revenue driver; it climbed to 17% to US$63.271 billion, while YouTube's advertising business added US$11.055 billion. Together with Google Network, the businesses ...

Rodrigo co-designed embroidered patches, flower crowns and hair accessories with 10 female Etsy shop owners to extend Etsy’s ...

Born Social launched the Born Creator Community (BCC), a global creator platform.

Joan Creative leaders open up about building an independent powerhouse, evolving agency humor, and why the future of ...

A guidance counselor tells a mother that her son is “still finding his footing academically.” Cardi B, sitting in on the meeting in a head-to-toe coordinated look with a can of Zevia’s Creamy Root ...

For six years, Rare Beauty has built a multihundred-million-dollar global empire using a marketing playbook that avoided a standard industry tactic: signing a roster of celebrity brand ambassadors.

Omnicom is set to merge media agencies Mediahub and Hearts & Science in the latest shake-up following its acquisition of Interpublic Group. Campaign understands that the media agencies will have a new ...

Procurement teams want the most frictionless experience with their agency and marketing partners. Here are their tips on how to foster it.