As global creator ad spend nears $44B, brands must treat content as core media infrastructure — or risk losing their ...

Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.

Rodrigo co-designed embroidered patches, flower crowns and hair accessories with 10 female Etsy shop owners to extend Etsy’s ...

Google Search was the biggest revenue driver; it climbed to 17% to US$63.271 billion, while YouTube's advertising business added US$11.055 billion. Together with Google Network, the businesses ...

Joan Creative leaders open up about building an independent powerhouse, evolving agency humor, and why the future of ...

This time with a banger from across the pond courtesy of Beefeater and its agency, Lucky Generals. Three decades after ...

A new spot with 72andSunny New York marks the Morgan Stanley-owned platform’s expansion into Bitcoin, Ethereum and Solana.

The premium bourbon brand is leaning into high-altitude activations, women’s sports and a 73-year legacy to stay on top as ...

Born Social launched the Born Creator Community (BCC), a global creator platform.

Procurement teams want the most frictionless experience with their agency and marketing partners. Here are their tips on how to foster it.

The fight over the GLP-1 market is moving from clinical trials and commercial breaks into a federal courtroom. Novo Nordisk sued Eli Lilly on Tuesday morning, accusing its chief obesity and diabetes ...

For six years, Rare Beauty has built a multihundred-million-dollar global empire using a marketing playbook that avoided a standard industry tactic: signing a roster of celebrity brand ambassadors.